As a result, the audience we were driving to our blog was not the kind of audience that was interested in what we had to offer and—not surprisingly—no one converted. The trick here is to make sure that you have top-notch, non-promotional content on your own website—content that people can’t get anywhere else. You can get on top of the Google SERP and, in this article, we’re going to go over 5 strategies you can use to help you do it. Once you’ve determined the low value pages on your site, you should see if the content should be deleted or redirected. If there’s another higher-performing page that covers similar subject matter, you can redirect the low-performing content to that page.
Add relevant and up-to-date statistics
These Ad Rank values are calculated based on several factors, including your competition, the context of the person’s search, and your ad quality at that moment. You can monitor where your ads are showing on the search results page by checking your top and absolute top metrics. A regular Google Business Profile alone doesn’t offer much in the way of acquiring customers. They can find out where you are located and read your reviews—if they know to search your business name in the first place (creative business name ideas here!). Plus, you can track clicks to your website, appointment, or menu link using UTMs and Google Analytics.
Advanced Ranking Techniques
- This approach positions you as an expert, authority, and trustworthy source.
- To start, you can follow the simple eight-step process below to make sure your keywords are really working for you.
- I honestly didn’t know where to start when it comes to manual link building.
- It directly impacts the performance of your business page on Google.
In other words, we didn’t directly measure the loading speed of the individual pages in our data set. We simply looked at the average loading speed across the entire domain. Whether comprehensive content directly impacts rankings is unclear. Perhaps not surprisingly, we discovered that pages with the highest number of total backlinks tended to rank best in Google. In SEO Anomaly fact, we found that approximately 95% of all pages have zero backlinks.
Use our tool to pull and analyze SERPs from hundreds of locations. Local results favour the most relevant results for each search. Businesses with complete and accurate information are easier to match with the right searches. For top and absolute top metrics, the advertiser with an Ad Rank of 80 (in the first position within the top ad location) will have 1 impression counting both for top and absolute top. The advertiser with Ad Rank of 50 (in the second position within the top ad location) will have 1 impression on top. This feature gives searchers the option to send a text message to your phone directly from your Google Business Profile.
➡️ Preparing LSI (Latent Semantic Indexing) List
This will help improve the visibility of your site on search engine result pages (SERPs) and increase the chances of a Google first page rank. Once you have identified your target keywords for your website, what’s next in terms of how to rank higher on Google? Well, it’s essential to optimize your meta tags, headers, and URLs with these targeted keywords. Using tools like Google Search Console can help you monitor and optimize your website for better Google rankings. However, these pages also let visitors and search engines know what to expect from the Ahrefs website.
So grab that coffee and follow this foolproof Shopify SEO guide to boost organic traffic. This will show you the websites linking to one or more of your competitors’ homepages, but not to yours. Look through the list to find sites that are niche and local directories. It’s important to note that the three factors are all interconnected, but approaching each one individually can be key, especially if you need to troubleshoot low suspected ad rank now. This can help you better understand what’s working and what’s not, so that you can optimize and fix any potential issues that are hurting your campaigns. Google will determine which are most relevant for each potential placement, and if you have some that help with ad rank, all the better.